GTM engineer & architect.

I build GTM systems from scratch, and the teams that run them.

Work

Okta

Mar 2026 – Present

Strategic Growth Marketing Manager · GrowthX

First hire on the GrowthX team. GTM intelligence and account prioritization for 600+ AEs and 200+ SDRs. I manage millions of Clay credits a year and partner with marketing, sales, and product.

Target account list enrichment workflow

With one teammate, I co-built the workflow that scores accounts on fit and signals and routes them by product: a 100+ step Clay build that we built and ran in three weeks.

240Kaccounts scored; now the base list for all marketing and sales targeting

Signal-based account intelligence

Scoring model design, signal sourcing in Clay and Common Room, and prioritized account lists, plus training marketers and sellers to work signals into their daily workflows.

$70M+pipeline influenced in my first six months, with median opportunities about 3x the company baseline

OrganicOutreach

Oct 2018 – Oct 2026

Founder & CEO

Hired and managed 2 GTM engineers, 40+ appointment setters, and a customer success hire. Created and taught a coaching program on multichannel outbound for 45+ B2B SaaS founders.

Vavia

Fractional GTM Engineer

A consulting engagement aimed at helping a 25-location dumpster rental franchise grow.

Permit-to-lead pipeline

I own the project and manage the GTM engineer building it. n8n automations pull newly filed building permits, giving each location’s sales team a signal before the permit is even issued, and filter out the ones that won’t need a dumpster: trade-only work, no phone number, tract builders.

Novah

Jan 2022 – Apr 2024

Co-Founder · Acquired by Vouris

Co-founded a sales performance and SDR tracking platform for outbound teams, working alongside a technical co-founder. Acquired by Vouris in 2022; wound down in 2024 to focus on OrganicOutreach.

Sales performance and SDR tracking platform

I led product strategy, customer discovery, and go-to-market: running discovery calls and building a waitlist that included people from Clari, Revenue.io, Twilio, and LiveRamp. Took the product from idea to an MVP with paying customers.

~$1K MRRwithin five months

The Arthur G. Russell Co.

May 2018 – Jun 2020

Control Systems Engineer

Designed, programmed, and commissioned automation systems for high-speed custom assembly machines and production lines, mainly for medical device manufacturers.

Needle assembly line for a Fortune 500 medical device maker

A multi-year, multimillion-dollar, multi-zone system that coordinated part feeding, cam-driven assembly stations, robotics, and finished-product output. I programmed several of the line’s stations and was on the on-site commissioning crew that brought it into production at the customer’s plant.

Where I learned to make systems work under real production pressure.

End-to-end machine projects

Owned smaller projects from electrical panel design and schematics through programming, and traveled on my own to install, program, and commission machines at customer sites.

The foundation I now bring to GTM systems, data pipelines, and automation.

Education

B.S. Robotics & Mechatronics Engineering

Central Connecticut State University · 2015 – 2018

Tools I work with

  • Clay
  • Common Room
  • 6sense
  • LinkedIn
  • Outreach
  • Apollo
  • Instantly
  • Smartlead
  • EmailBison
  • Lemlist
  • Salesforce
  • HubSpot
  • Gong
  • Zapier
  • Supabase
  • GitHub
  • Claude Code
  • Claude Cowork
  • Cursor
  • Grok Bot
  • OpenAI
  • Gemini